Art Director
Creative Leader, Culture Builder, Process Optimizer
I’m an Art Director with 17 years of experience bringing ideas to life across digital, motion, and retail spaces—currently leading creative innovation at Kroger Advertising. I thrive at the intersection of storytelling and strategy, where design isn’t just beautiful—it’s purposeful, scalable, and measurable.
My superpower is turning complexity into clarity. I’ve built and led cross-functional teams, launched new formats like in-app video storytelling, and helped establish the first Design Ops practice inside our internal agency. Whether I’m elevating brand experiences, rethinking process, or mentoring designers, I lead with curiosity, craft, and care.
I believe great design doesn’t happen in a silo—it’s sparked through collaboration, shaped by insight, and delivered with heart.
Areas of Expertise
Creative Direction & Brand Strategy
Cross-Functional Team Leadership
Research-Led / Human-Centered Design
Data-Informed Decision Making
Design Systems
Retail Media
Content Innovation
UI/UX + Visual & Motion Design
Stakeholder Engagement
DEI Leadership & Mentorship
Email
jordansaffel@gmail.com